ⓘ Demographic marketer


ⓘ Demographic marketer

Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area. It can also be used to describe individuals who would rely on purchasing a particular product or service. Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy.

By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business, knowing who the customers are most likely to be through demographic analysis will make it easier to market effectively.

  • customers into very small segments or even as individuals. This helps modern marketers to determine exactly what the customer wants at every level. Microsegments
  • of advertising is that advertisers can take advantage of the users demographic information and target their ads appropriately. Social media targeting
  • beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. Demography covers many
  • NASCAR s core demographic of sports fans. The initiative builds on Coors Light s previous mobile initiatives to target consumers by demographic Arizona
  • specified customer groups. The index helps marketers identify strong and weak segments usually demographic or geographic for individual brands. The BDI
  • decision. Many Marketers will take a simple approach by labelling lead scoring criteria on two foundations: behavioral scoring and demographic scoring. Lead
  • addition, teens and young adults often set trends that are adopted by other demographic groups. While frowned upon for teens and young adults, another common
  • product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints by
  • networks: These companies offer good pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run, though

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