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ⓘ Analyst relations




Analyst relations
                                     

ⓘ Analyst relations

Analyst relations is a corporate strategy, corporate communications and marketing activity in which corporations communicate with ICT industry analysts who work for independent research and consulting firms such as the leading four.

Analyst advice is often used by Fortune 1000 companies and others to determine the best option for major investment in ICT - especially where the deal is complex, changing, costly or critical. Top industry analysts have the power to make or break deals, thanks to their deep-rooted, subscription-based relationships with end-user technology buyers. Some analysts also focus on helping ICT firms to write request for proposal documents. Therefore, the strategy behind an effective Analyst Relations program is known as "influence the influencers".

Large corporations supplying technology usually have an Analyst Relations person or team sometimes called industry relations. Corporate analyst relations functions are also found in the automotive, aerospace and telecommunications industries. In addition to in-house AR employees, there are a number of agencies offering specialized analyst relations support.

There are three types of industry analysts - the prescribers spend most of their time advising end-user technology buyers on ICT-related strategy, the number crunchers are focused on tracking vendors market share and using the past to predict the future, while the vendor-facing analysts concentrate on helping the vendors to better position themselves in the market - often supporting with go-to-market strategies, messaging and sales collateral such as white papers.

The remit of an AR team is to ensure that industry analysts are briefed on a regular basis about their companys strategy, products, services and solutions, as well as their ability to execute in terms of global scale and go-to-market capabilities. In addition, ARs respond to research requests, and generally try to persuade these influential third parties to represent their organization in the best possible light.

Analyst Relations teams often report into a corporate communications function, although they can also report to marketing, investor relations, sales, or even directly to the CEO.

In June 2006, the Institute of Industry Analyst Relations was formed as a non-profit community of practice for Analyst Relations professionals and its members are both in-house and agency side AR professionals. Membership is closed to industry analysts.

It is important to note that in most cases Investor Relations IR is a separate function, set up to handle relations with financial analysts as there are very specific rules pertaining to the disclosure of financial information.

                                     
  • China Myanmar relations Chinese: 中缅关系 Burmese: တရ တ မ န မ ဆက ဆ ရ refers to the international relations between the People s Republic of China and
  • Macedonia Russia relations Macedonian: Северна Македонско - Руски односи, Russian: Российско - Северно македонские отношения are bilateral relations between the
  • Mexico China relations are foreign relations between the People s Republic of China and the United Mexican States. Diplomatic relation were established
  • Union Kazakhstan relations are the international relations between the Republic of Kazakhstan and the common foreign policy and trade relations of the European
  • level of international relations is often, but not always, the preferred method for neo - realists and other structuralist IR analysts Preceding the concepts
  • Israel Jordan relations refers to the diplomatic, economic and cultural relations between Israel and Jordan. The two countries share a land border, with
  • interest in Libya. The talks were viewed by some analysts as an effort by the GNA to increase relations with Russia in response to its increasing ties with
  • are historically close and extremely friendly, frequently described by analysts as constituting a special relationship. Despite Pakistan s close relationship
  • Diplomatic relations between Afghanistan and Japan Persian: روابط دیپلماتیک میان افغانستان و جاپان Japanese: 日本とアフガニスタンの関係 were officially established
  • Diplomatic relations between the People s Republic of China and South Korea were formally established the 1980s the PRC recognized only North Korea while
  • Georgia and North Atlantic Treaty Organization NATO relations officially began in 1994 when Georgia joined the NATO - run Partnership for Peace. Georgia

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