ⓘ .nu


ⓘ .nu

.nu is the Internet country code top-level domain assigned to the island state of Niue. It was one of the first ccTLDs to be marketed to the Internet at large as an alternative to the, Playing on the phonetic similarity between nu and new, it was promoted as a new TLD with an abundance of good domain names available.


1. Administration

As of September 2, The Internet Infrastructure Foundation has assumed responsibility for administration and technical operation of domain.

In November 2018, the government of Niue initiated a lawsuit against the Swedish Internet Foundation in the Stockholm District Court, to obtain control over the domain. It stated that the Foundation had "taken over domain without consent in 2013", resulting in a significant loss of revenue for the country. Niues government states that domain is a "national asset of Niue". The lawsuit was accepted by the court on March 20, 2019 with the case number T16029-18. The case was ruled by Higher Court to be moved to and tried at Sodertorns Tingsratt, the largest Court in Stockholm municipal. The re-continued trail started January 24, 2020.


2. Usage domain is particularly popular in Sweden, Denmark, the Netherlands and Belgium, as nu is the word for "now" in Swedish, Danish and Dutch – an example of a domain hack. Although nu in Norwegian is an archaic word for "now", with nå being used was initially more popular, with addresses being registered in Norway in 1999 compared to ones. Partially owing to restrictive domain rules for the ccTLD assigned to was used for creative marketing of websites such as to show what is currently showing on TV, and in the Netherlands for websites like, Dutch for


3. Internationalised domains

In March 2000.NU Domain Ltd became the first TLD to offer registration of Internationalized domain names, supporting the full Unicode character set. Unlike other TLDs, no browser plugin or punycode capable browser was required on the client side for use of these names, as.NU Domains web servers converted and redirected any web queries issued in a variety of international character encodings. However, in March 2010.NU Domain announced at ICANN that they had recently disabled their general wildcard domain name resolution technology, and thus were implementing IDNs only by the now standard punycode implementation, and were reducing the accepted set of IDN characters for.NU Domain names to a subset of the ISO-8859-1 western European characters.


4. Domain revocation policy

.NU domain names are revoked without refund for displaying images of child pornography, being involved with phishing, spamming, email theft, search engine abuse, or any unlawful purpose.

In February 2012,, a site listing links to scanned books, a substantial number of which are claimed to be pirated copyrighted material, went offline after a coalition of the world’s largest book publishers obtained an injunction against the site. A few days later the site also had its domain name revoked by domain registrar Nunames. The domain revocation was recorded in screenshots taken at the time.


5. Pricing

Domain names can be as short as one character. A premium of €500/yr applies to name registrations of one character in length, €250 for domain names of two-character length, and €30 per year for domain names of any other length, although alternate registrars have two-letter domain names available for the price of normal length names. In June, 2008.NU Domain began permitting registration of all-numeric domain names.


6. Litigation

A 2005 UDRP case regarding made the assertion under "Factual background" that "The Complainants own and operate the.NU ccTLD". The companies in question are operating the registry on behalf of the Internet Users Society, but it is incorrect to state that they "own" the TLD, as TLDs in general are delegated and managed rather than "owned". The case does, however, point out that these companies own a registered trademark to ".nudomain" in several countries.


7. McAfee SiteAdvisor

In March 2007, McAfee SiteAdvisor issued a report explaining the functionality of SiteAdvisor. As part of that domain websites were stated to be among the highest-risk TLDs for browser exploits. However, in most other sites were ranked overall as a low to moderate risk. Shortly thereafter.NU Domain issued a press release stating that SiteAdvisor had sites among the lowest for risk. In 2008 McAfee reported had become the riskiest TLDs.

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